Strategic and Tactical Marketing

 

Project and Product Management <==> Strategic and Tactical Marketing

Both Stratigic Marketing and Tactucal Marketing are closely coupled to Product Management and Project Management  as a continuum for a successful launch.

Strategic/Tactical Marketing defines the strategies and supporting collateral and marketing and sales channels to meet product, service and company objectives.

Strategic Marketing defines a long range plan for marketing the product and company. If defines the overall objectives that may include:

- Rollout and introduction timing     - Key market areas     - PR Strategy     - Web, internet and social media strategy

Tactical Marketing strategy defines the short term marketing programs and supporting details including:

- website design     - email contact programs     - advertising     - search engine strategy     - marketing collateral     - trade shows     - press releases

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